Ask your kids if they know how big a cow is (starts singing ‘The Size of a Cow‘ by The Wonderstuff…). Go on, ask them, I’ll wait… Did they get it right, more or less? Or were they way out? According to research, one in ten city children thinks that cows are the size of double decker buses, and even more think they’re as small as a cat! Many children living in cities have simply never seen a cow in real life and can’t imagine its size. To rectify this misconception and provide children with valuable cow knowledge, Cadbury is giving city children the chance to get up close and personal with Buttons, the animatronic cow, created for Cadbury’s ‘Adopt a Cow’ campaign.
Controlled through a mixture of robotics and two highly skilled puppeteers inside a realistic construction of the body of a cow, Buttons took a team of 20 prop specialists over 500 hours to create. Ensuring that it was as authentic as possible, the highly skilled performers studied the movements (moo-vements?) of real cows for over 300 hours to capture the true likeness for this one-of-a-kind build.