7 million pounds. £7,000,000. £7 million. However you want to write it, it’s a helluva lot of money. Here are seven things you can buy with 7 million quid…
- 7 seven-bedroom houses in Cornwall, or
- 7 two-bed luxury apartments in London
- 7 chateaux in the Dordogne, France
- A couple of Bugatti Veyron 16.4 Grand sport vitesse La finale cars, currently the most expensive luxury car in the world
- A trip around the world, taking in all 7 continents – 14 times, with spending money
- 7 Chopard Super Ice Cube watches
- A John Lewis Christmas advert.
Yep, that’s right. For the cost of seven French castles, you can advertise the fact it’s almost Christmas for a few weeks on the telly. Which we know already – it’s not like we can avoid it.
Seven million pounds. That’s an incredible amount of money. To encourage people who are already struggling financially to part with their hard-earned cash and give it to a company that will happily then spend it on shmaltzy adverts.
Sorry, John Lewis, Moz the monster is very cute, and I know you’ve built up the hype by releasing increasingly twee adverts at this time each year, but I think now it has to stop. I’m really quite disgusted that companies like this don’t bat an eyelid at spending this kind of money like this!
Here are seven things £7 million could be spent on…
- Sponsoring 22,435 children through World Vision for a year
- 100,000 children could go to school for a year in Uganda
- 70,000 brain-injured children could receive specialist equipment to help them live more independently
- 233,333 toilets for families in India
- 48,611 families in Afghanistan could benefit from a hygiene kit each month for a year
- 700,000 young homeless people in the UK could have a hot Christmas dinner this year
- 466 Changing Places toilets could be installed in public venues across the UK, allowing disabled people to access shops (hello, John Lewis!), cinemas, theatres and restaurants that they currently aren’t able to.
So, is it time we boycotted John Lewis, as well as the other companies who big-up their advertising campaigns at this time of year? Last Christmas, it was reported that more than 120,000 children were homeless. Just think how the £7 million John Lewis have thrown at their TV ad could have benefitted those children instead.
buy my kids Santa delivers presents to my kids. But, we also like to give, as well as receive. Last year I bought a homeless person a night at a shelter including a hot Christmas dinner. This year I’m planning to do a ‘reverse advent calendar‘ with the children, where we donate an item to a food bank each day.
Next year, I would love John Lewis to put up an advert like this:
and donate the rest of their advertising budget to charities who could really benefit instead.
I’m not trying to ruin the magic of Christmas, but I do think it’s time we stopped being taken in by the big companies and, instead, turn our attention to those in greater need.
Sorry, Moz, but you’re a big, furry waste of money, and I’m feeling quite ranty about it!
Are you with me?