If you saw my recent post about Roald Dahl Day, you’ll know we’re huge fans in our house. Big is slowly working his way through the collection (as well as watching the films!), so he was pleased to learn he can now get Roald Dahl books from McDonald’s, given away in Happy Meals for their Happy Readers literacy campaign: eight books based on characters from some of Roald Dahl’s best stories!
Launched to coincide with Roald Dahl Day on September 13th, the exclusive series of books will be available for the next 5 weeks, given away with every Happy Meal purchased. There are eight to collect, and the stories are based on characters from ‘Matilda‘, ‘The BFG‘ and ‘Charlie and the Chocolate Factory‘. Roald Dahl books from McDonald’s?What better way to encourage your kids to read than to include a book in with their tea?!
Have a look at this video from Peter Andre, who took his children Princess and Junior to McDonald’s to take a closer look at the whoopsy-whiffling fun you can have with your Happy Meal, and to talk about all things Roald Dahl!
The National Literacy Trust knows that a love of reading begins early, and sharing books with the whole family is a fab way to encourage children to develop a love of reading from a young age. Unbelievably, some children may not even own a book of their own, so this campaign from McDonald’s and The National Literacy Trust is a perfect way to give them the opportunity to own their first – or for more avid readers, it’s a chance to read some totally new material!
McDonald’s have given out over 50 million books with Happy Meals as part of the Happy Readers initiative since it began in 2012. That’s twice the amount of books in the British Library! I love that they have been able to work with the Roald Dahl Literary Estate to come up with these new stories, meaning that the utter joy of Dahl’s characters can be passed on to generation after generation.
Each of the eight books in the series features an extract from the original story, activities and even a bookmark so you don’t lose your place! And, of course, they have illustrations from the wonderful Quentin Blake – it wouldn’t be a Roald Dahl story without!
I grew up reading Roald Dahl – ‘The Twits‘ was my favourite, although ‘Charlie and the Chocolate Factory‘ was a close second, and Big loves ‘James and the Giant Peach‘. There is just something so magical about Dahl’s characters who often are, essentially, just ordinary boys and girls who have to prove themselves worthy in a world ruled by adults. Even though fantastical things often happen to them, when I read the stories, I felt as though it could have been me in that chocolate factory, or mixing up marvellous medicine, or facing Miss Trunchbull at school.
I’ve always read to my kids, but, being a childcare professional, it was second nature for me. I love giving the characters different voices, building excitement and suspense and even re-enacting stories for play activities! But, it can be quite daunting if you’re not used to reading children’s stories aloud, so the Happy Readers books even contain a page of reading tips to help parents make the most of the experience – how clever!
So, get down to McDonald’s and treat the kids to a Happy Meal – you’ll also be treating them to the start of a lifelong love of reading – and the phizz-whizzing world of Roald Dahl!
Disclosure: This is a sponsored post.